Cigertte Companies Essay Research Paper For decades

Cigertte Companies Essay, Research Paper

For decades cigarette companies in America have claimed

millions of lives, and continue doing so. Smoking cigarettes

causes cancer in the mouth, lung, esophagus, kidney, pancreas,

bladder and heart disease. Even though clearly stated on the

cigarette packs Surgeon Generals Warning: Smoking causes lung

cancer, heart disease, emphysema, and may complicate pregnancy,

yet billions of people still ignore the warning and light up.

Smoking cigarettes creates an image making the individual look

cool, sophisticated and tough. This image is sold in advertising

and hooks millions.

Smoking cigarettes looks cool. For instance,the majority of

the kids who smoke are some way or another pressured by their

friends who smoke. Smoking is just another way of making friends

and hanging-out with the in-group. Many times advertising

focuses on looking cool. Take, for example, the Joe Camel

billboards we were so use to seeing in New York and elsewhere.

What Joe Camel did was totally desensitize the kids by being a

cool cartoon character. And when the kids saw his cool, leather

jacket and sunglasses,the kids copied Joe Camel. The kid s point

of view is, if Joe Camel smokes cigarettes and nothing s wrong

with him, then the kid will start smoking too.

Another misconception is that cigarettes make the smokers

look sophisticated. Teenagers look up to successful adults and