РефератыИностранный языкBmBmw Series Essay Research Paper BMW seriesbmw

Bmw Series Essay Research Paper BMW seriesbmw

Bmw Series Essay, Research Paper


BMW series


bmw 3 series:


Extra centimetres in the interior, more miles to the


gallon, better emissions figures. Just three of the


on-paper improvements in the third-generation 3


Series sedan. Yet the figures only tell half the story.


does: in the effortless yet seductive way it delivers its


power, in the way the cabin cossets its occupants with


the finest materials, and in the unmatched poise with


which it sweeps round bends. It’s a package so


complete, so sophisticated and so satisfying, it


redefines the sports sedan.


bmw 5 series:


The wisdom to learn from experience, the


courage to push the limits: this is the


combination that leads to lasting


success, also in the world of automotive


engineering. Design, comfort, safety and


performance are the pillars upon which


the success of the BMW 5 Series rests.


bmw serie 7 :


The BMW 7 Series was created from a single defining


principle: timelessness. This is a vehicle that


expresses the essence of BMW: Dynamic agility.


Unequalled elegance. Self-assured, understated


style. The 7 Series represents the highest levels of


technical sophistication unified by classic design. Like


its predecessors, this is a car that does more than


simply follow the spirit of the times. The BMW 7 Series


defines it.


history of bmw in the middle east:


A brief history


In a way, BMW’s history in the Middle East goes


back to the year 1924, when BMW was still only an


aircraft-turbine manufacturer.


That year the first intercontinental flight powered by

p>

BMW engines went to Persia.


July 1976 – the first BMW car officially sold in the


UAE was a BMW 520i.


1994: The BMW regional office opened in Dubai. It was the first regional


office of a European car manufacturer in the Middle East.


In mid-1996 the regional training centre for BMW


mechanics began operations in Dubai. A year


later, a similar centre was opened in Cairo,


Egypt.


The first worldwide launch of a new BMW product in the Middle East took


place in Oman in March 1997, when the BMW L7 was launched at the Al


Bustan Palace Hotel in Muscat.


The first BMW assembly plant in the Middle


East was opened in June 1997 in Egypt. Quality


cars “Made by BMW”, but assembled in the


Middle East have been delivered to customers


since late July 1997.


facts & figures :


Business Overview


After the establishment of the BMW Middle East office in 1994 there has


been a double digit increase of sales figures for three years in a row:


1995: +17%


1996: +25%


1997: +35%


This extraordinary development is mainly due to the execellence of BMW


products. The range of BMW luxury cars is constantly developing with at


least two new models every year. In the Middle East, the brand has also


benefitted from an overall prosperous economic situation with a continuously


strong US Dollar and firm oil prices.


In line with the worldwide development, the BMW 7 Series has become the


most successful car in the upper luxury segment. With the introduction of


the BMW L7, the absolute star in luxury and exclusivity, BMW has pushed


its drive for leadership in this segment even further

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